We agreed to follow up with each other following the conference to discuss further.” “We conveyed that we wished to try and search for an amicable solution that would retain both companies’ hard earned brand equity, while potentially being beneficial to both parties. “We shared the story behind the beer – it was named after Rainy Day Records, a record store that has been in Olympia since the 1970’s…”
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While deliberating how to respond, we ran into the owner of the other brewery the following week at the Craft Brewer’s Conference in Portland, OR.” “In early April, we received a phone call from another brewery requesting that we change the name of our Rainy Day IPA, citing that it was too similar to the name of their brewery, and was causing confusion in the marketplace. “Three Magnets Brewing Company’s flagship beer, Rainy Day IPA, named after iconic Olympia record store Rainy Day Records, will change its name to 3Mag Rain IPA, and to keep brand consistency, Sunbreak IPA will change its name to 3Mag Sun IPA.” The following excerpts come from the statement we received from Three Magnets Brewing: I hope we can all just move forward.” Three Magnets Statement It was, just plain and simple, to protect what I and my family have sacrificed so much for over the last three years.
“This whole Trademark issue that we took action on was not intended to torment Three Magnets. “After almost three years in business, I feel that all the hours of hard work to build a brand are starting to pay off,” said Mike.
It cost me money and time that I don’t have.” “There are two sides to every story and I only hope that the people who know me understand that I tried,” said Mike.
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